![]() It’s an approach that TurboTax competitors, including H&R Block, have tried to emulate. Users can select topics relevant to them-such as moving, marriage, a new job or selling stock-and skip sections of the software that don’t apply to their situation. ![]() Back when other tax software options were asking the same series of questions to all users regardless of their tax situation, TurboTax pioneered a “click here if this applies to you” format. TurboTax has been the most popular do-it-yourself tax software option for decades thanks to the company’s focus on design and user experience. TurboTax, a product of the financial, tax and accounting software provider Intuit, is practically synonymous with DIY tax preparation, partly because it’s been around for nearly 40 years. On Intuit's Website A Quick Look at TurboTax
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